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ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM)

Overview

Thinking of making your mark in the corporate world? Here we present the perfect job-oriented Digital Marketing Program to push your career in the right track. Enrolling in this comprehensive program will help you in building your CV with the most sough-after digital skills.

Key features-

Eligibility criteria-

This course is ideal for professionals who are willing to grab quick promotion and better opportunities.

– Business owners too can join to learn the best practices of Digital Marketing to make their business attractive and trending.

Advanced Diploma In Digital Marketing(ADDM)

End result-

Digital Marketing Syllbus

Advanced Diploma In Digital Marketing(ADDM)

ADVANCED DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

 

ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

 

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing

 

SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Tools & Techniques
  • GMB For Businesses

 

  SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn
  • YouTube, Pinterest
  • Hashtags
  • Image Optimization

 

  WEB DESIGN AND MANAGEMENT

  • Basics of Web Design
  • Basics of WordPress
  • HTML / CSS Basics
  • Website Hosting
  • Domain Management
  • Integrate SEO Into website

LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

 

   PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads

 

 Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Applications
  • Mobile App Optimization
  • Testing Methodologies
  • Tools for Analytics
  • Playstore Marketing
  • How to bring traffic to Playstore
  • Playstore Analytics
  • Google Adwords for Mobile
  • AI Ads by google for Mobile Apps

 

DIGITAL DESIGN AND COMMUNICATION

  • Creativity.
  • Typography.
  • Adobe’s Creative Apps.
  • Interactive Media.
  • Coding.
  • Branding.
  • Delivering Presentations.
  • How to Design with Canva
  • Poster My Wall Skills
  • Photopea and other tools
  • Digital Infographic
  • HD and Clear Concept design

 

WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

Related Courses

Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.

Diploma In Digital Marketing

DIPLOMA in Digital Marketing is a postgraduate level program the duration of which is 3 month.

Post Graduate Diploma In Digital Marketing​

The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants .

Save time for things that really matter.

  • Official partners of Google & Meta
  • Transformed the lives of 6523+ students
  • 100% guaranteed placement assistance
  • Placed students in top companies globally
  • Industry recognized certifications
  • Work with real time projects

Start Your Digital Journey