ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM)
Overview
Thinking of making your mark in the corporate world? Here we present the perfect job-oriented Digital Marketing Program to push your career in the right track. Enrolling in this comprehensive program will help you in building your CV with the most sough-after digital skills.
Key features-
- The duration of this course is 90 days where batches can be arranged both in weekdays and weekends.
- Master Program in Digital Marketing modules are exclusively designed for professionals to have the best leverage to their respective fields of career.
- It provides you necessary skills and grooming lessons for up-scaling your present job role.
Eligibility criteria-
This course is ideal for professionals who are willing to grab quick promotion and better opportunities.
– Business owners too can join to learn the best practices of Digital Marketing to make their business attractive and trending.
End result-
- Enhanced corporate communication
- Analytical marketing skills
- In-depth vision of the industry
- Delivering result-driven strategies
- Basic proficiency in web design and HTML coding
- Ample scope for freelancing while working
- Real-time risk taking and mitigation competence
Digital Marketing Syllbus
Advanced Diploma In Digital Marketing(ADDM)
ADVANCED DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- GMB For Businesses
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn
- YouTube, Pinterest
- Hashtags
- Image Optimization
WEB DESIGN AND MANAGEMENT
- Basics of Web Design
- Basics of WordPress
- HTML / CSS Basics
- Website Hosting
- Domain Management
- Integrate SEO Into website
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Applications
- Mobile App Optimization
- Testing Methodologies
- Tools for Analytics
- Playstore Marketing
- How to bring traffic to Playstore
- Playstore Analytics
- Google Adwords for Mobile
- AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
- Creativity.
- Typography.
- Adobe’s Creative Apps.
- Interactive Media.
- Coding.
- Branding.
- Delivering Presentations.
- How to Design with Canva
- Poster My Wall Skills
- Photopea and other tools
- Digital Infographic
- HD and Clear Concept design
WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
Related Courses
Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.
Diploma In Digital Marketing
DIPLOMA in Digital Marketing is a postgraduate level program the duration of which is 3 month.
Post Graduate Diploma In Digital Marketing
The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants .
