POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)
Overview
Placement Program in Digital Marketing is the most premium program in the lot where we would train you from the scratches to the top crust.
This is time to get a 360 make-over to your career and business with the most powerful professional program. Empower your career graph with long-term sustainability.
Key features-
- Here an aspirant will learn advanced level of learning with paid tool applications. We will give you the opportunity to work up to 5+ on-going projects.
- This 180-day master class, led by expert faculties also contains graphic designing and video editing that would further add aesthetics to your social media campaigns and promotional strategy.
- 50+ modules to ensure an authoritative and updated LMS to broaden your future career-scape.
- Lastly internship (paid) and placement guarantees after course completion ascertain higher return on investment.
Eligibility criteria-
Students from any stream can pursue this program.
– Professionals, MBA degree holders can make the best of it enrolling in Placement Program in Digital Marketing (PPDM).
– Entrepreneurs can digitally transform their business with a smart move of choosing PPDM for enrolment.
End result-
- Assured placement in reputed organizations.
- Real-time learning experience under expert guidance with paid internship.
- Top industry certifications to determine the market worth as a new-age Digital Marketer.
- Higher employability and better business growth.
- Get noticed by top MNCs over existing leading job portals.
- Earn expertise in the latest Digital skills at the highest proven value.
Digital Marketing Syllbus
Post Graduate Diploma In Digital Marketing(PGDDM)
CORE DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- GMB For Businesses
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn
- YouTube, Pinterest
- Hashtags
- Image Optimization
WEB DESIGN AND MANAGEMENT
- Basics of Web Design
- Basics of WordPress
- HTML / CSS Basics
- Website Hosting
- Domain Management
- Integrate SEO Into website
VIDEO MARKETING
- Video Marketing Strategy
- Types of Online Video Content
- How to create video content.
- Youtube channel setup
- Moneytizing Youtube channel
- How to produce viral video
- Video Metrics
- Video analytics
EMAIL MARKETING
- Introduction To Email Marketing
- Types Of Email Marketing
- Sending Promotional Emails
- Introduction to Hubspot
- Introduction to Send in Blue
- Introduction to Mailchimp
- Bulk Email marketing
- Email Listing
- Email List Management
- Introduction to CRM and List Management
PRODUCT / E COMMERCE MARKETING
- What is ecommerce marketing?
- Ecommerce Advertising
- Types of Ecommerce Marketing
- Understanding Product Strategy
- Analyzing Product Opportunities
- Optimize your product page
- Post-Purchase Follow Up
- Influencer Marketing
- Affiliate Marketing
- Discount Marketing
- Loyalty Marketing
- Referral Marketing
- Managing the Partner Ecosystem
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
MOBILE MARKETING
- Introduction to Mobile Marketing
- Mobile Applications
- Mobile App Optimization
- Testing Methodologies
- Tools for Analytics
- Playstore Marketing
- How to bring traffic to Playstore
- Playstore Analytics
- Google Adwords for Mobile
- AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
- Creativity.
- Typography.
- Adobe’s Creative Apps.
- Interactive Media.
- Coding.
- Branding.
- Delivering Presentations.
- How to Design with Canva
- Poster My Wall Skills
- Photopea and other tools
- Digital Infographic
- HD and Clear Concept design
WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
BUDGETING, PLANNING & FORECAST
- Introduction Digital Marketing Budgeting
- Planing for Digital Marketing
- Workforce Planning
- Ad spend Budgeting
- Conversion & Revenue Planing
- Industry & Competition Forecasting
DIGITAL MARKETING PROJECT MANAGEMENT
- Introduction
- Documenting team meetings
- Organizing and assigning projects
- Guiding the team through projects
- Setting and monitoring budgets
- Seeting up campagins
- Setting up project timeline
- Project Quality Management
- Creating analysis and metric reports
- Providing project report
CONTENT STRATEGY & MARKETING
- Getting Started With Content Marketing
- Content Ideas
- Real-Content Creating
- How to Write contents
- Types of content?
- Integrating content with SEO
- Integrating content with SMO
- How to write emails
- How to write hashtags
- How to get idea for trending conent
- How to write social media posts
- How to Write Quote and toppics
Related Courses
Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.
Diploma In Digital Marketing
DIPLOMA in Digital Marketing is a postgraduate level program the duration of which is 3 month.
Post Graduate Diploma In Digital Marketing
The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants .
