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Overview
Overview
Thinking of making your mark in the corporate world? Here we present the perfect job-oriented Digital Marketing Program to push your career in the right track. Enrolling in this comprehensive program will help you in building your CV with the most sough-after digital skills.
Key features-
Key features-
The duration of this course is 90 days where batches can be arranged both in weekdays and weekends.
Master Program in Digital Marketing modules are exclusively designed for professionals to have the best leverage to their respective fields of career.
It provides you necessary skills and grooming lessons for up-scaling your present job role.
Eligibility criteria-
Eligibility criteria-
This course is ideal for professionals who are willing to grab quick promotion and better opportunities.
– Business owners too can join to learn the best practices of Digital Marketing to make their business attractive and trending.
End result-
End result-
Enhanced corporate communication
Analytical marketing skills
In-depth vision of the industry
Delivering result-driven strategies
Basic proficiency in web design and HTML coding
Ample scope for freelancing while working
Real-time risk taking and mitigation competence
Digital Marketing Syllabus
Digital Marketing Syllabus
Advanced Diploma In Digital Marketing(ADDM)
Advanced Diploma In Digital Marketing(ADDM)
ADVANCED DIGITAL MARKETING
ADVANCED DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
ANALYSIS AND KEYWORD RESEARCH
ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
SOCIAL MEDIA MARKETING (SMM)
SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Tools & Techniques
GMB For Businesses
LOCAL BUSINESS & GOOGLE MAPPING
LOCAL BUSINESS & GOOGLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
PAY PER CLICK MARKETING (SEM)
PAY PER CLICK MARKETING (SEM)
Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
MOBILE MARKETING
MOBILE MARKETING
Introduction to Mobile Marketing
Mobile Applications
Mobile App Optimization
Testing Methodologies
Tools for Analytics
Playstore Marketing
How to bring traffic to Playstore
Playstore Analytics
Google Adwords for Mobile
AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
DIGITAL DESIGN AND COMMUNICATION
Creativity.
Typography.
Adobe’s Creative Apps.
Interactive Media.
Coding.
Branding.
Delivering Presentations.
How to Design with Canva
Poster My Wall Skills
Photopea and other tools
Digital Infographic
HD and Clear Concept design
SOCIAL MEDIA OPTIMIZATION (SMO)
SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn
YouTube, Pinterest
Hashtags
Image Optimization
WEB DESIGN AND MANAGEMENT
WEB DESIGN AND MANAGEMENT
Basics of Web Design
Basics of WordPress
HTML / CSS Basics
Website Hosting
Domain Management
Integrate SEO Into website
WEB ANALYTICS
WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics
Related Courses
Related Courses
Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.
Diploma In Digital Marketing(DDM)
Diploma In Digital Marketing(DDM)
DIPLOMA in Digital Marketing is a postgraduate level program the duration of which is 3 month.
Post Graduate Diploma In Digital Marketing(PGDDM)
Post Graduate Diploma In Digital Marketing(PGDDM)
The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants
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