POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)
Overview
Placement Program in Digital Marketing is the most premium program in the lot where we would train you from the scratches to the top crust.
This is time to get a 360 make-over to your career and business with the most powerful professional program. Empower your career graph with long-term sustainability.
Key features-
Here an aspirant will learn advanced level of learning with paid tool applications. We will give you the opportunity to work up to 5+ on-going projects.
This 180-day master class, led by expert faculties also contains graphic designing and video editing that would further add aesthetics to your social media campaigns and promotional strategy.
50+ modules to ensure an authoritative and updated LMS to broaden your future career-scape.
Lastly internship (paid) and placement guarantees after course completion ascertain higher return on investment.
Eligibility criteria-
Students from any stream can pursue this program.
– Professionals, MBA degree holders can make the best of it enrolling in Placement Program in Digital Marketing (PPDM).
– Entrepreneurs can digitally transform their business with a smart move of choosing PPDM for enrolment.
End result-
Assured placement in reputed organizations.
Real-time learning experience under expert guidance with paid internship.
Top industry certifications to determine the market worth as a new-age Digital Marketer.
Higher employability and better business growth.
Get noticed by top MNCs over existing leading job portals.
Earn expertise in the latest Digital skills at the highest proven value.
Digital Marketing Syllabus
Post Graduate Diploma In Digital Marketing(PGDDM)
CORE DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
Crawling
SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Tools & Techniques
GMB For Businesses
LOCAL BUSINESS & GOOGLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
PAY PER CLICK MARKETING (SEM)
Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
MOBILE MARKETING
Introduction to Mobile Marketing
Mobile Applications
Mobile App Optimization
Testing Methodologies
Tools for Analytics
Playstore Marketing
How to bring traffic to Playstore
Playstore Analytics
Google Adwords for Mobile
AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
Creativity.
Typography.
Adobe’s Creative Apps.
Interactive Media.
Coding.
Branding.
Delivering Presentations.
How to Design with Canva
Poster My Wall Skills
Photopea and other tools
Digital Infographic
HD and Clear Concept design
SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn
YouTube, Pinterest
Hashtags
Image Optimization
WEB DESIGN AND MANAGEMENT
Basics of Web Design
Basics of WordPress
HTML / CSS Basics
Website Hosting
Domain Management
Integrate SEO Into website
VIDEO MARKETING
Video Marketing Strategy
Types of Online Video Content
How to create video content.
Youtube channel setup
Moneytizing Youtube channel
How to produce viral video
Video Metrics
Video analytics
EMAIL MARKETING
Introduction To Email Marketing
Types Of Email Marketing
Sending Promotional Emails
Introduction to Hubspot
Introduction to Send in Blue
Introduction to Mailchimp
Bulk Email marketing
Email Listing
Email List Management
Introduction to CRM and List Management
PRODUCT / E COMMERCE MARKETING
What is ecommerce marketing?
Ecommerce Advertising
Types of Ecommerce Marketing
Understanding Product Strategy
Analyzing Product Opportunities
Optimize your product page
Post-Purchase Follow Up
Influencer Marketing
Affiliate Marketing
Discount Marketing
Loyalty Marketing
Referral Marketing
Managing the Partner Ecosystem
WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics
BUDGETING, PLANNING & FORECAST
Introduction Digital Marketing Budgeting
Planing for Digital Marketing
Workforce Planning
Ad spend Budgeting
Conversion & Revenue Planing
Industry & Competition Forecasting
DIGITAL MARKETING PROJECT MANAGEMENT
Introduction
Documenting team meetings
Organizing and assigning projects
Guiding the team through projects
Setting and monitoring budgets
Seeting up campagins
Setting up project timeline
Project Quality Management
Creating analysis and metric reports
Providing project report
CONTENT STRATEGY & MARKETING
Getting Started With Content Marketing
Content Ideas
Real-Content Creating
How to Write contents
Types of content?
Integrating content with SEO
Integrating content with SMO
How to write emails
How to write hashtags
How to get idea for trending conent
How to write social media posts
How to Write Quote and toppics
Related Courses
Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.
Diploma In Digital Marketing(DDM)
DIPLOMA in Digital Marketing is a postgraduate level program the duration of which is 3 month.
Post Graduate Diploma In Digital Marketing(PGDDM)
The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants .