Syllabus
Digital Marketing Syllabus
DIPLOMA IN DIGITAL MARKETING(DDM)
BASICS DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
SOCIAL MEDIA MANAGEMENT
How to manage social media
Facebook Mangement
Twitter Management
Increasing Engaggement
Hashtags
SEARCH ENGINE OPTIMIZATION
On-page SEO (on-site SEO)
Off-page SEO (off-site SEO)
Technical SEO
Local SEO
SEARCH ENGINE MARKETING
Pay-Per-Click (PPC)
Sponsored Search Results
Local SEM
Organic SEM
WEB MARKETING
Display advertising
Web banner advertising
News Feed Ads
Content marketing
WEB & INFOGRAPHIC DESIGN
Basics of Web Design
Basics of WordPress
HTML / CSS Basics
Website Hosting
Domain Management
Basics of Canva
Basics of Poster My Wall
INTERNET AND WEB OPTIMIZATION
Content Delivery Network
Website Hosting
Website Optimziation
Image Optimization
Gzip Optimization
ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM)
ADVANCED DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Tools & Techniques
GMB For Businesses
SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn
YouTube, Pinterest
Hashtags
Image Optimization
WEB DESIGN AND MANAGEMENT
Basics of Web Design
Basics of WordPress
HTML / CSS Basics
Website Hosting
Domain Management
Integrate SEO Into website
LOCAL BUSINESS & GOOGLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
PAY PER CLICK MARKETING (SEM)
Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
MOBILE MARKETING
Introduction to Mobile Marketing
Mobile Applications
Mobile App Optimization
Testing Methodologies
Tools for Analytics
Playstore Marketing
How to bring traffic to Playstore
Playstore Analytics
Google Adwords for Mobile
AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
Creativity.
Typography.
Adobe’s Creative Apps.
Interactive Media.
Coding.
Branding.
Delivering Presentations.
How to Design with Canva
Poster My Wall Skills
Photopea and other tools
Digital Infographic
HD and Clear Concept design
WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics
POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)
CORE DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
Crawling
SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Tools & Techniques
GMB For Businesses
SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn
YouTube, Pinterest
Hashtags
Image Optimization
SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn
YouTube, Pinterest
Hashtags
Image Optimization
WEB DESIGN AND MANAGEMENT
Basics of Web Design
Basics of WordPress
HTML / CSS Basics
Website Hosting
Domain Management
Integrate SEO Into website
VIDEO MARKETING
Video Marketing Strategy
Types of Online Video Content
How to create video content.
Youtube channel setup
Moneytizing Youtube channel
How to produce viral video
Video Metrics
Video analytics
EMAIL MARKETING
Introduction To Email Marketing
Types Of Email Marketing
Sending Promotional Emails
Introduction to Hubspot
Introduction to Send in Blue
Introduction to Mailchimp
Bulk Email marketing
Email Listing
Email List Management
Introduction to CRM and List Management
PRODUCT / E COMMERCE MARKETING
What is ecommerce marketing?
Ecommerce Advertising
Types of Ecommerce Marketing
Understanding Product Strategy
Analyzing Product Opportunities
Optimize your product page
Post-Purchase Follow Up
Influencer Marketing
Affiliate Marketing
Discount Marketing
Loyalty Marketing
Referral Marketing
Managing the Partner Ecosystem
LOCAL BUSINESS & GOOLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
PAY PER CLICK MARKETING (SEM)
Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
MOBILE MARKETING
Introduction to Mobile Marketing
Mobile Applications
Mobile App Optimization
Testing Methodologies
Tools for Analytics
Playstore Marketing
How to bring traffic to Playstore
Playstore Analytics
Google Adwords for Mobile
AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
Creativity.
Typography.
Adobe’s Creative Apps.
Interactive Media.
Coding.
Branding.
Delivering Presentations.
How to Design with Canva
Poster My Wall Skills
Photopea and other tools
Digital Infographic
HD and Clear Concept design
WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics
BUDGETING, PLANNING & FORECAST
Introduction Digital Marketing Budgeting
Planing for Digital Marketing
Workforce Planning
Ad spend Budgeting
Conversion & Revenue Planing
Industry & Competition Forecasting
DIGITAL MARKETING PROJECT MANAGEMENT
Introduction
Documenting team meetings
Organizing and assigning projects
Guiding the team through projects
Setting and monitoring budgets
Seeting up campagins
Setting up project timeline
Project Quality Management
Creating analysis and metric reports
Providing project report
CONTENT STRATEGY & MARKETING
Getting Started With Content Marketing
Content Ideas
Real-Content Creating
How to Write contents
Types of content?
Integrating content with SEO
Integrating content with SMO
How to write emails
How to write hashtags
How to get idea for trending conent
How to write social media posts
How to Write Quote and toppics