Syllabus
Digital Marketing Syllbus
Diploma In Digital Marketing(DDM)
BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
SEARCH ENGINE OPTIMIZATION
- On-page SEO (on-site SEO)
- Off-page SEO (off-site SEO)
- Technical SEO
- Local SEO
SEARCH ENGINE MARKETING
- Pay-Per-Click (PPC)
- Sponsored Search Results;
- Local SEM
- Organic SEM.
WEB MARKETING
- Display advertising
- Web banner advertising
- News Feed Ads
- Content marketing
SOCIAL MEDIA MANAGEMENT
- How to manage social media
- Facebook Mangement
- Twitter Management
- Increasing Engaggement
- Hashtags
WEB & INFOGRAPHIC DESIGN
- Basics of Web Design
- Basics of WordPress
- HTML / CSS Basics
- Website Hosting
- Domain Management
- Basics of Canva
- Basics of Poster My Wall
INTERNET AND WEB OPTIMIZATION
- Content Delivery Network
- Website Hosting
- Website Optimziation
- Image Optimization
- Gzip Optimization
Advanced Diploma In Digital Marketing(ADDM)
ADVANCED DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- GMB For Businesses
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn
- YouTube, Pinterest
- Hashtags
- Image Optimization
WEB DESIGN AND MANAGEMENT
- Basics of Web Design
- Basics of WordPress
- HTML / CSS Basics
- Website Hosting
- Domain Management
- Integrate SEO Into website
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Applications
- Mobile App Optimization
- Testing Methodologies
- Tools for Analytics
- Playstore Marketing
- How to bring traffic to Playstore
- Playstore Analytics
- Google Adwords for Mobile
- AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
- Creativity.
- Typography.
- Adobe’s Creative Apps.
- Interactive Media.
- Coding.
- Branding.
- Delivering Presentations.
- How to Design with Canva
- Poster My Wall Skills
- Photopea and other tools
- Digital Infographic
- HD and Clear Concept design
WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
Post Graduate Diploma In Digital Marketing(PGDDM)
CORE DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- GMB For Businesses
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn
- YouTube, Pinterest
- Hashtags
- Image Optimization
WEB DESIGN AND MANAGEMENT
- Basics of Web Design
- Basics of WordPress
- HTML / CSS Basics
- Website Hosting
- Domain Management
- Integrate SEO Into website
VIDEO MARKETING
- Video Marketing Strategy
- Types of Online Video Content
- How to create video content.
- Youtube channel setup
- Moneytizing Youtube channel
- How to produce viral video
- Video Metrics
- Video analytics
EMAIL MARKETING
- Introduction To Email Marketing
- Types Of Email Marketing
- Sending Promotional Emails
- Introduction to Hubspot
- Introduction to Send in Blue
- Introduction to Mailchimp
- Bulk Email marketing
- Email Listing
- Email List Management
- Introduction to CRM and List Management
PRODUCT / E COMMERCE MARKETING
- What is ecommerce marketing?
- Ecommerce Advertising
- Types of Ecommerce Marketing
- Understanding Product Strategy
- Analyzing Product Opportunities
- Optimize your product page
- Post-Purchase Follow Up
- Influencer Marketing
- Affiliate Marketing
- Discount Marketing
- Loyalty Marketing
- Referral Marketing
- Managing the Partner Ecosystem
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
MOBILE MARKETING
- Introduction to Mobile Marketing
- Mobile Applications
- Mobile App Optimization
- Testing Methodologies
- Tools for Analytics
- Playstore Marketing
- How to bring traffic to Playstore
- Playstore Analytics
- Google Adwords for Mobile
- AI Ads by google for Mobile Apps
DIGITAL DESIGN AND COMMUNICATION
- Creativity.
- Typography.
- Adobe’s Creative Apps.
- Interactive Media.
- Coding.
- Branding.
- Delivering Presentations.
- How to Design with Canva
- Poster My Wall Skills
- Photopea and other tools
- Digital Infographic
- HD and Clear Concept design
WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
BUDGETING, PLANNING & FORECAST
- Introduction Digital Marketing Budgeting
- Planing for Digital Marketing
- Workforce Planning
- Ad spend Budgeting
- Conversion & Revenue Planing
- Industry & Competition Forecasting
DIGITAL MARKETING PROJECT MANAGEMENT
- Introduction
- Documenting team meetings
- Organizing and assigning projects
- Guiding the team through projects
- Setting and monitoring budgets
- Seeting up campagins
- Setting up project timeline
- Project Quality Management
- Creating analysis and metric reports
- Providing project report
CONTENT STRATEGY & MARKETING
- Getting Started With Content Marketing
- Content Ideas
- Real-Content Creating
- How to Write contents
- Types of content?
- Integrating content with SEO
- Integrating content with SMO
- How to write emails
- How to write hashtags
- How to get idea for trending conent
- How to write social media posts
- How to Write Quote and toppics
