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Syllabus

Digital Marketing Syllbus

Diploma In Digital Marketing(DDM)

BASICS DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing

 

SEARCH ENGINE OPTIMIZATION

  • On-page SEO (on-site SEO)
  • Off-page SEO (off-site SEO)
  • Technical SEO
  • Local SEO

 

  SEARCH ENGINE MARKETING

  • Pay-Per-Click (PPC)
  • Sponsored Search Results;
  • Local SEM
  • Organic SEM.

 

WEB MARKETING

  • Display advertising
  • Web banner advertising
  • News Feed Ads
  • Content marketing

SOCIAL MEDIA MANAGEMENT

  • How to manage social media
  • Facebook Mangement
  • Twitter Management
  • Increasing Engaggement
  • Hashtags

 

 WEB & INFOGRAPHIC DESIGN

  • Basics of Web Design
  • Basics of WordPress
  • HTML / CSS Basics
  • Website Hosting
  • Domain Management
  • Basics of Canva
  • Basics of Poster My Wall

 

  INTERNET AND WEB OPTIMIZATION

  • Content Delivery Network
  • Website Hosting
  • Website Optimziation
  • Image Optimization
  • Gzip Optimization

Advanced Diploma In Digital Marketing(ADDM)

ADVANCED DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

 

ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

 

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing

 

SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Tools & Techniques
  • GMB For Businesses

 

  SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn
  • YouTube, Pinterest
  • Hashtags
  • Image Optimization

 

  WEB DESIGN AND MANAGEMENT

  • Basics of Web Design
  • Basics of WordPress
  • HTML / CSS Basics
  • Website Hosting
  • Domain Management
  • Integrate SEO Into website

LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

 

   PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads

 

 Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Applications
  • Mobile App Optimization
  • Testing Methodologies
  • Tools for Analytics
  • Playstore Marketing
  • How to bring traffic to Playstore
  • Playstore Analytics
  • Google Adwords for Mobile
  • AI Ads by google for Mobile Apps

 

DIGITAL DESIGN AND COMMUNICATION

  • Creativity.
  • Typography.
  • Adobe’s Creative Apps.
  • Interactive Media.
  • Coding.
  • Branding.
  • Delivering Presentations.
  • How to Design with Canva
  • Poster My Wall Skills
  • Photopea and other tools
  • Digital Infographic
  • HD and Clear Concept design

 

WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

Post Graduate Diploma In Digital Marketing(PGDDM)

  CORE DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

 

ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

 

  SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

 

SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Tools & Techniques
  • GMB For Businesses

 

  SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn
  • YouTube, Pinterest
  • Hashtags
  • Image Optimization

 

  WEB DESIGN AND MANAGEMENT

  • Basics of Web Design
  • Basics of WordPress
  • HTML / CSS Basics
  • Website Hosting
  • Domain Management
  • Integrate SEO Into website

 

VIDEO MARKETING

  • Video Marketing Strategy
  • Types of Online Video Content
  • How to create video content.
  • Youtube channel setup
  • Moneytizing Youtube channel
  • How to produce viral video
  • Video Metrics
  • Video analytics

 

  EMAIL MARKETING

  • Introduction To Email Marketing
  • Types Of Email Marketing
  • Sending Promotional Emails
  • Introduction to Hubspot
  • Introduction to Send in Blue
  • Introduction to Mailchimp
  • Bulk Email marketing
  • Email Listing
  • Email List Management
  • Introduction to CRM and List Management

 

PRODUCT / E COMMERCE MARKETING

  • What is ecommerce marketing?
  • Ecommerce Advertising
  • Types of Ecommerce Marketing
  • Understanding Product Strategy
  • Analyzing Product Opportunities
  • Optimize your product page
  • Post-Purchase Follow Up
  • Influencer Marketing
  • Affiliate Marketing
  • Discount Marketing
  • Loyalty Marketing
  • Referral Marketing
  • Managing the Partner Ecosystem

LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

 

PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads

 

MOBILE MARKETING

  • Introduction to Mobile Marketing
  • Mobile Applications
  • Mobile App Optimization
  • Testing Methodologies
  • Tools for Analytics
  • Playstore Marketing
  • How to bring traffic to Playstore
  • Playstore Analytics
  • Google Adwords for Mobile
  • AI Ads by google for Mobile Apps

 

   DIGITAL DESIGN AND COMMUNICATION

  • Creativity.
  • Typography.
  • Adobe’s Creative Apps.
  • Interactive Media.
  • Coding.
  • Branding.
  • Delivering Presentations.
  • How to Design with Canva
  • Poster My Wall Skills
  • Photopea and other tools
  • Digital Infographic
  • HD and Clear Concept design

 

 WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

 

BUDGETING, PLANNING & FORECAST

  • Introduction Digital Marketing Budgeting
  • Planing for Digital Marketing
  • Workforce Planning
  • Ad spend Budgeting
  • Conversion & Revenue Planing
  • Industry & Competition Forecasting

 

DIGITAL MARKETING PROJECT MANAGEMENT

  • Introduction
  • Documenting team meetings
  • Organizing and assigning projects
  • Guiding the team through projects
  • Setting and monitoring budgets
  • Seeting up campagins
  • Setting up project timeline
  • Project Quality Management
  • Creating analysis and metric reports
  • Providing project report

 

CONTENT STRATEGY & MARKETING

  • Getting Started With Content Marketing
  • Content Ideas
  • Real-Content Creating
  • How to Write contents
  • Types of content?
  • Integrating content with SEO
  • Integrating content with SMO
  • How to write emails
  • How to write hashtags
  • How to get idea for trending conent
  • How to write social media posts
  • How to Write Quote and toppics