Advanced Pay Per Click (PPC) Program

Lesson 01 – Psychology of Search

Lesson 02 – Buying Funnel

Lesson 03 – Understanding Keyword Organization

Lesson 04 – Keyword Match Types

Lesson 05 – Negative Keywords and Managing Search Terms

Lesson 06 – Keyword Research

Lesson 07 – Creating Compelling Ads

Lesson 08 – Advanced Ad Features

Lesson 09 – Ad Testing

Lesson 10 – Ad Extensions

Lesson 11 – Campaign Types Budget and Reach

Lesson 12 – Location and Language Targeting

Lesson 13 – Introduction to Audience Types

Lesson 14 – How to Segment Data and Create Lists

Lesson 15 – Using the Audience Lists to Reach Customers

Lesson 16 – Introduction to the Display Network

Lesson 17 – Display Targeting Options

Lesson 18 – Display Ad Formats

Lesson 19 – Setting And Measuring Goals

Lesson 20 – Bidding and Attribution

Lesson 21 – Reporting and Testing

Lesson 22 – Ad group organization

Lesson 23 – Campaign Organization

Lesson 24 – Working with Multiple Accounts

Lesson 25 – Introduction to Quality Score

Lesson 26 – Working with Quality Score

Lesson 27 – Quality Score Diagnosis and Pivot Tables

Lesson 28 – Setting Up Your PPC Strategy

Lesson 29 – Creating Your Account

Lesson 30 – Managing Your Account

Lesson 31 – Shopping and Video Campaigns

Lesson 32 – Automation and Other Tools