Mastering SEO, Content Marketing, PPC and Digital Analytics

Mastering SEO, Content Marketing, PPC and Digital Analytics 

This course will help you master the digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.

Course Content

Mastering SEO, Content Marketing, PPC and Digital Analytics

Course Introduction

Section 01 – Digital Marketing               

Lesson 1 – Program Introduction 

Section 02 – SEO Foundations 

  Lesson 1 – Course Introduction 

  Lesson 2 – SEO Introduction 

  Lesson 3 – How Search Engines Work 

  Lesson 4 – Types of SEO                                Lesson 5 – Keyword Research and Competitive Intelligence 

  Lesson 6 – On-Page Optimization 

  Lesson 7 – Off-Page Optimization 

  Lesson 8 – Duplicate Content

  Lesson 9 – Design and Architecture

  Lesson 10 – Local SEO

 Lesson 11 – Algorithm Updates and SEO Changes 

 Lesson 12 – Integrating SEO with Other Disciplines 

 Lesson 13 – SEO Tools 

 Lesson 14 – How to Build a Successful Career in SEO 

Section 03 – Content Marketing Foundations 

 Lesson 1 – Course Introduction

 Lesson 2 – Introduction to Content Marketing

Lesson 3 – Content Marketing Strategy 

 Lesson 4 – Overseeing a Content Marketing Program

 Lesson 5 – Content Marketing Playbook 

 Lesson 6 – Social Media and Content Publishing Platforms

 Lesson 7 – Measurement and Budget

 Lesson 8 – Content Best Practices

Lesson 9 GDPR’s Impact on Content Marketing

Content Marketing Foundations Quiz   

Section 04 – Digital Analytics Foundations 

Lesson 1 – Introduction to Digital Analytics

Lesson 2 – Organizational Maturity

Lesson 3 – Building Blocks

Lesson 4 – Managerial Perspectives of Digital Analytics

Lesson 5 – Key Performance Indicators

Lesson 7 – The Analysis Process

Lesson 8 – Marketing Management

Lesson 9 – Experimentation and Testing

Lesson 10 – Reports and Dashboards

Lesson 11 – The Digital Analytics Stack

Section 06 – PPC Foundations 

Lesson 01 Introduction

Lesson 02 Introduction to Pay Per Click

Lesson 03 Psychology of Search

Lesson 04 Search Ads and Keyword Targeting

Lesson 05 Increasing Reach with Display Network

Lesson 06 Reaching Target Audiences

Lesson 07 The Buying Funnel

Lesson 08 Setting and Measuring Marketing Goals

Lesson 09 How PPC Fits into the Digital Strategy

Lesson 10 Reporting and Tracking

Digital Analytics Foundations Quiz

Section 05 – Google Analytics 

 Lesson 01 – Introduction to Google Analytics

 Lesson 02 – Navigating the Interface

 Lesson 03 – Advanced Table Filtering

 Lesson 04 – Creating Segments

 Lesson 05 – Multiple Goals and Goal Types

Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts

Lesson 07 – Tracking People 

 Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples

 Lesson 08 – Analyzing Marketing Effectiveness

 Lesson 09 – Feature-Rich-Website Tracking

 Lesson 10 – Tracking Ecommerce

 Lesson 11 – Analytics Intelligence

 Lesson 12 – Collaboration and Sharing 

Lesson 13 – Dashboards 

Lesson 14 – Understanding the Account Structure and Managing Users 

Lesson 15 – Quality Assurance 

Lesson 16 – Course conclusion

Google Ads Fundamentals Quiz 

Section 08 – Programmatic Buying 

 Lesson 1 – What is Programmatic Buying

 Lesson 2 – Programmatic Buying vs Traditional Paid Marketing Approaches

 Lesson 3 – Programmatic Direct vs RTB

 Lesson 4 – Programmatic Workflow

 Lesson 5 – Targeting Strategies in Programmatic

 Lesson 6 – Ad Frauds

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