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Mastering SEO, Content Marketing, PPC and Digital Analytics
Mastering SEO, Content Marketing, PPC and Digital Analytics
This course will help you master the digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.
Course Content
Course Content
Mastering SEO, Content Marketing, PPC and Digital Analytics
Mastering SEO, Content Marketing, PPC and Digital Analytics
Course Introduction
Section 01 – Digital Marketing
Section 01 – Digital Marketing
Lesson 1 – Program Introduction
Section 02 – SEO Foundations
Section 02 – SEO Foundations
Lesson 1 – Course Introduction
Lesson 2 – SEO Introduction
Lesson 3 – How Search Engines Work
Lesson 4 – Types of SEO Lesson 5 – Keyword Research and Competitive Intelligence
Lesson 6 – On-Page Optimization
Lesson 7 – Off-Page Optimization
Lesson 8 – Duplicate Content
Lesson 9 – Design and Architecture
Lesson 10 – Local SEO
Lesson 11 – Algorithm Updates and SEO Changes
Lesson 12 – Integrating SEO with Other Disciplines
Lesson 13 – SEO Tools
Lesson 14 – How to Build a Successful Career in SEO
Section 03 – Content Marketing Foundations
Section 03 – Content Marketing Foundations
Lesson 1 – Course Introduction
Lesson 2 – Introduction to Content Marketing
Lesson 3 – Content Marketing Strategy
Lesson 4 – Overseeing a Content Marketing Program
Lesson 5 – Content Marketing Playbook
Lesson 6 – Social Media and Content Publishing Platforms
Lesson 7 – Measurement and Budget
Lesson 8 – Content Best Practices
Lesson 9 GDPR’s Impact on Content Marketing
Content Marketing Foundations Quiz
Content Marketing Foundations Quiz
Section 04 – Digital Analytics Foundations
Section 04 – Digital Analytics Foundations
Lesson 1 – Introduction to Digital Analytics
Lesson 2 – Organizational Maturity
Lesson 3 – Building Blocks
Lesson 4 – Managerial Perspectives of Digital Analytics
Lesson 5 – Key Performance Indicators
Lesson 7 – The Analysis Process
Lesson 8 – Marketing Management
Lesson 9 – Experimentation and Testing
Lesson 10 – Reports and Dashboards
Lesson 11 – The Digital Analytics Stack
Section 06 – PPC Foundations
Section 06 – PPC Foundations
Lesson 01 Introduction
Lesson 02 Introduction to Pay Per Click
Lesson 03 Psychology of Search
Lesson 04 Search Ads and Keyword Targeting
Lesson 05 Increasing Reach with Display Network
Lesson 06 Reaching Target Audiences
Lesson 07 The Buying Funnel
Lesson 08 Setting and Measuring Marketing Goals
Lesson 09 How PPC Fits into the Digital Strategy
Lesson 10 Reporting and Tracking
Digital Analytics Foundations Quiz
Digital Analytics Foundations Quiz
Section 05 – Google Analytics
Section 05 – Google Analytics
Lesson 01 – Introduction to Google Analytics
Lesson 02 – Navigating the Interface
Lesson 03 – Advanced Table Filtering
Lesson 04 – Creating Segments
Lesson 05 – Multiple Goals and Goal Types
Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts
Lesson 07 – Tracking People
Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples
Lesson 08 – Analyzing Marketing Effectiveness
Lesson 09 – Feature-Rich-Website Tracking
Lesson 10 – Tracking Ecommerce
Lesson 11 – Analytics Intelligence
Lesson 12 – Collaboration and Sharing
Lesson 13 – Dashboards
Lesson 14 – Understanding the Account Structure and Managing Users
Lesson 15 – Quality Assurance
Lesson 16 – Course conclusion
Google Ads Fundamentals Quiz
Google Ads Fundamentals Quiz
Section 08 – Programmatic Buying
Section 08 – Programmatic Buying
Lesson 1 – What is Programmatic Buying
Lesson 2 – Programmatic Buying vs Traditional Paid Marketing Approaches
Lesson 3 – Programmatic Direct vs RTB
Lesson 4 – Programmatic Workflow
Lesson 5 – Targeting Strategies in Programmatic
Lesson 6 – Ad Frauds
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