Advanced Pay Per Click (PPC) Program

Course Introduction

• • Lesson 01 – Psychology of Search

  • Lesson 02 – Buying Funnel

  • Lesson 03 – Understanding Keyword Organization

  • Lesson 04 – Keyword Match Types

  • Lesson 05 – Negative Keywords and Managing Search Terms

  • Lesson 06 – Keyword Research

  • Lesson 07 – Creating Compelling Ads

  • Lesson 08 – Advanced Ad Features

  • Lesson 09 – Ad Testing

  • Lesson 10 – Ad Extensions

  • Lesson 11 – Campaign Types Budget and Reach

  • Lesson 12 – Location and Language Targeting

  • Lesson 13 – Introduction to Audience Types

  • Lesson 14 – How to Segment Data and Create Lists

  • Lesson 15 – Using the Audience Lists to Reach Customers

  • Lesson 16 – Introduction to the Display Network

  • Lesson 17 – Display Targeting Options

  • Lesson 18 – Display Ad Formats

  • Lesson 19 – Setting And Measuring Goals

  • Lesson 20 – Bidding and Attribution

  • Lesson 21 – Reporting and Testing

  • Lesson 22 – Ad group organization

  • Lesson 23 – Campaign Organization

  • Lesson 24 – Working with Multiple Accounts

  • Lesson 25 – Introduction to Quality Score

  • Lesson 26 – Working with Quality Score

  • Lesson 27 – Quality Score Diagnosis and Pivot Tables

  • Lesson 28 – Setting Up Your PPC Strategy

  • Lesson 29 – Creating Your Account

  • Lesson 30 – Managing Your Account

  • Lesson 31 – Shopping and Video Campaigns

  • Lesson 32 – Automation and Other Tools