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Mastering SEO,Content Marketing,PPC and Digital Analytics

Mastering SEO, Content Marketing, PPC and Digital Analytics

This course will help you master the digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.

Advanced Search Engine Optimization (SEO)

Course Content

Mastering SEO, Content Marketing, PPC and Digital Analytics

Course Introduction

Section 01 – Digital Marketing Program Introduction

Lesson 1 – Program Introduction

 

Section 02 – SEO Foundations

Lesson 1 – Course Introduction

 

Lesson 2 – SEO Introduction

 

Lesson 3 – How Search Engines Work

 

Lesson 4 – Types of SEO

 

Lesson 5 – Keyword Research and Competitive Intelligence

 

Lesson 6 – On-Page Optimization

 

Lesson 7 – Off-Page Optimization

 

Lesson 8 – Duplicate Content

 

Lesson 9 – Design and Architecture

 

Lesson 10 – Local SEO

 

Lesson 11 – Algorithm Updates and SEO Changes

 

Lesson 12 – Integrating SEO with Other Disciplines

 

Lesson 13 – SEO Tools

 

Lesson 14 – How to Build a Successful Career in SEO

Section 03 – Content Marketing Foundations

Lesson 1 – Course Introduction

 

Lesson 2 – Introduction to Content Marketing

 

Lesson 3 – Content Marketing Strategy

 

Lesson 4 – Overseeing a Content Marketing Program

 

Lesson 5 – Content Marketing Playbook

 

Lesson 6 – Social Media and Content Publishing Platforms

 

Lesson 7 – Measurement and Budget

 

Lesson 8 – Content Best Practices

 

Lesson 9 GDPR’s Impact on Content Marketing

 

Content Marketing Foundations Quiz

Section 04 – Digital Analytics Foundations

Lesson 1 – Introduction to Digital Analytics

 

Lesson 2 – Organizational Maturity

 

Lesson 3 – Building Blocks

 

Lesson 4 – Managerial Perspectives of Digital Analytics

 

Lesson 5 – Key Performance Indicators

 

Lesson 6 – Segmentation

 

Lesson 7 – The Analysis Process

 

Lesson 8 – Marketing Management

 

Lesson 9 – Experimentation and Testing

 

Lesson 10 – Reports and Dashboards

 

Lesson 11 – The Digital Analytics Stack

 

Digital Analytics Foundations Quiz

Section 05 – Google Analytics

Lesson 01 – Introduction to Google Analytics

 

Lesson 02 – Navigating the Interface

 

Lesson 03 – Advanced Table Filtering

 

Lesson 04 – Creating Segments

 

Lesson 05 – Multiple Goals and Goal Types

 

Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts

 

Lesson 07 – Tracking People

 

Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples

 

Lesson 08 – Analyzing Marketing Effectiveness

 

Lesson 09 – Feature-Rich-Website Tracking

 

Lesson 10 – Tracking Ecommerce

 

Lesson 11 – Analytics Intelligence

 

Lesson 12 – Collaboration and Sharing

 

Lesson 13 – Dashboards

 

Lesson 14 – Understanding the Account Structure and Managing Users

 

Lesson 15 – Quality Assurance

 

Lesson 16 – Course conclusion

 

Section 06 – PPC Foundations

Lesson 01 Introduction

 

Lesson 02 Introduction to Pay Per Click

 

Lesson 03 Psychology of Search

 

Lesson 04 Search Ads and Keyword Targeting

 

Lesson 05 Increasing Reach with Display Network

 

Lesson 06 Reaching Target Audiences

 

Lesson 07 The Buying Funnel

 

Lesson 08 Setting and Measuring Marketing Goals

 

Lesson 09 How PPC Fits into the Digital Strategy

 

Lesson 10 Reporting and Tracking

Section 07 – Google Ads Fundamentals

Lesson 01: Course Introduction

 

Lesson 02: Introduction to Google Ads

 

Lesson 03: Account Structure

 

Lesson 04: Opening Your Google Ads Account

 

Lesson 05: Creating Your First Campaign

 

Lesson 06: Creating Your First Ad Group

 

Lesson 07: Writing Compelling Ads

 

Lesson 08: Ad Extensions

 

Lesson 09: Controlling your Bids and Budgets

 

Lesson 10: Reviewing Performance

 

Lesson 11: Quality Score

 

Lesson 12: How to Improve Campaign Performance

 

Lesson 13: Advanced Features

 

Google Ads Fundamentals Quiz

Section 08 – Programmatic Buying

Lesson 1 – What is Programmatic Buying

 

Lesson 2 – Programmatic Buying vs Traditional Paid Marketing Approaches

 

Lesson 3 – Programmatic Direct vs RTB

 

Lesson 4 – Programmatic Workflow

 

Lesson 5 – Targeting Strategies in Programmatic

 

Lesson 6 – Ad Frauds

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