Mastering SEO,Content Marketing,PPC and Digital Analytics

Course Introduction

Section 01 – Digital Marketing Program Introduction

Lesson 1 – Program Introduction

Section 02 – SEO Foundations

Lesson 1 – Course Introduction

Lesson 2 – SEO Introduction

Lesson 3 – How Search Engines Work

Lesson 4 – Types of SEO

Lesson 5 – Keyword Research and Competitive Intelligence

Lesson 6 – On-Page Optimization

Lesson 7 – Off-Page Optimization

Lesson 8 – Duplicate Content

Lesson 9 – Design and Architecture

Lesson 10 – Local SEO

Lesson 11 – Algorithm Updates and SEO Changes

Lesson 12 – Integrating SEO with Other Disciplines

Lesson 13 – SEO Tools

Lesson 14 – How to Build a Successful Career in SEO

Section 03 – Content Marketing Foundations

Lesson 1 – Course Introduction

Lesson 2 – Introduction to Content Marketing

Lesson 3 – Content Marketing Strategy

Lesson 4 – Overseeing a Content Marketing Program

Lesson 5 – Content Marketing Playbook

Lesson 6 – Social Media and Content Publishing Platforms

Lesson 7 – Measurement and Budget

Lesson 8 – Content Best Practices

Lesson 9 GDPR’s Impact on Content Marketing

Content Marketing Foundations Quiz

Section 04 – Digital Analytics Foundations

Lesson 1 – Introduction to Digital Analytics

Lesson 2 – Organizational Maturity

Lesson 3 – Building Blocks

Lesson 4 – Managerial Perspectives of Digital Analytics

Lesson 5 – Key Performance Indicators

Lesson 6 – Segmentation

Lesson 7 – The Analysis Process

Lesson 8 – Marketing Management

Lesson 9 – Experimentation and Testing

Lesson 10 – Reports and Dashboards

Lesson 11 – The Digital Analytics Stack

Digital Analytics Foundations Quiz

Section 05 – Google Analytics

Lesson 01 – Introduction to Google Analytics

Lesson 02 – Navigating the Interface

Lesson 03 – Advanced Table Filtering

Lesson 04 – Creating Segments

Lesson 05 – Multiple Goals and Goal Types

Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts

Lesson 07 – Tracking People

Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples

Lesson 08 – Analyzing Marketing Effectiveness

Lesson 09 – Feature-Rich-Website Tracking

Lesson 10 – Tracking Ecommerce

Lesson 11 – Analytics Intelligence

Lesson 12 – Collaboration and Sharing

Lesson 13 – Dashboards

Lesson 14 – Understanding the Account Structure and Managing Users

Lesson 15 – Quality Assurance

Lesson 16 – Course conclusion

Section 06 – PPC Foundations

Lesson 01 Introduction

Lesson 02 Introduction to Pay Per Click

Lesson 03 Psychology of Search

Lesson 04 Search Ads and Keyword Targeting

Lesson 05 Increasing Reach with Display Network

Lesson 06 Reaching Target Audiences

Lesson 07 The Buying Funnel

Lesson 08 Setting and Measuring Marketing Goals

Lesson 09 How PPC Fits into the Digital Strategy

Lesson 10 Reporting and Tracking

Section 07 – Google Ads Fundamentals

Lesson 01: Course Introduction

Lesson 02: Introduction to Google Ads

Lesson 03: Account Structure

Lesson 04: Opening Your Google Ads Account

Lesson 05: Creating Your First Campaign

Lesson 06: Creating Your First Ad Group

Lesson 07: Writing Compelling Ads

Lesson 08: Ad Extensions

Lesson 09: Controlling your Bids and Budgets

Lesson 10: Reviewing Performance

Lesson 11: Quality Score

Lesson 12: How to Improve Campaign Performance

Lesson 13: Advanced Features

Google Ads Fundamentals Quiz

Section 08 – Programmatic Buying

Lesson 1 – What is Programmatic Buying

Lesson 2 – Programmatic Buying vs Traditional Paid Marketing Approaches

Lesson 3 – Programmatic Direct vs RTB

Lesson 4 – Programmatic Workflow

Lesson 5 – Targeting Strategies in Programmatic

Lesson 6 – Ad Frauds